The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Knowing how often site visitors view PDF files can help you determine the popularity of particular files. Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show ...

For all the information and insight Google’s powerful Analytics tools can provide, they’re still only providing some top level figures, primarily Direct, Search and Referral traffic. Think, “Traffic ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new ...