With 1B active users and a third having bought a product they discovered on the platform, the role of Instagram as a social selling tool is clearly growing. With over 1 billion active users and a ...

Opinions expressed by Entrepreneur contributors are their own. Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ...

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data ...

We trust people we know and listen to their recommendations. This is why word-of-mouth is one of the most powerful marketing strategies though it can be difficult to develop. But with a referral ...

Last week, I had a conversation with a colleague about the current state of retail marketing and the disparity between the most and least successful e-commerce brands. “These days, smart marketers ...

Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without ...

While Western firms might see China as a source of competition, the flipside is that it also provides a huge ecommerce opportunity for U.S. retailers and brands. Chinese consumers have a growing ...

Your post-purchase experience holds tons of revenue potential, and you can’t afford to overlook it. Here’s how to turn it into a profitable marketing channel: Regardless of the size of your brand, you ...

Sensory marketing is a powerful tactic that targets at least one of the five senses in order to create a meaningful response. Retailers are preparing for a holiday season of more online shopping and ...

Ecommerce has never been more accessible, for better or worse. Thanks to AI and the best ecommerce platforms, you can now build, launch, and manage an online store without years of technical expertise ...

The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can ...